in March 2006, Nimmagadda Prasad along with film stars Chiranjeevi and Nagarjuna became promoters by purchasing 60% stake with Raju holding 20% stake. The channel was launched as Maa TV in April 2002 by Murali Krishnam Raju. It primarily telecasts Telugu language programmes such as serials, reality shows. Star Maa (formerly Maa TV) is an Indian Telugu language general entertainment pay television channel owned by The Walt Disney Company India operated by Disney Star both divisions are subsidiary of The Walt Disney Company.
(downscaled to 16.9 aspect ratio for the SDTV feed)